Loyalty Token Programs

Transform your customer engagement with blockchain-powered loyalty programs that create new revenue streams and build long-term customer relationships.

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The Power of Utility Coin Loyalty Programs

Case Study: Starbucks Loyalty Program

By integrating a utility coin across your business, you can increase engagement, create new revenue streams, and build long-term customer loyalty while differentiating yourself in the market.

The value of Starbucks' stored-value cards and loyalty program at the end of the March 30, 2025–ending quarter was $1.85 billion. This benefits Starbucks in two ways:

  1. Interest-free loan until customers redeem their cards for products
  2. Breakage revenue from unredeemed cards, which totaled $187.6 million at company-operated stores and another $20 million in licensed stores last year
$1.85B
Stored Value
$207.6M
Breakage Revenue
0%
Interest Paid

Our utility coin solutions can help your business achieve similar results while offering even more benefits to your customers through blockchain technology.

Our Coin Rewards Do More

By integrating a utility coin across your business, you can increase engagement, create new revenue streams, and build long-term customer loyalty while differentiating yourself in the market.

1. Exclusive Discounts & Perks

  • Offer instant discounts on products/services when customers pay with tokens
  • Provide early-bird access to sales, product launches, or special events
  • Give VIP status to token holders, unlocking premium customer service

2. Bonus & Reward Multipliers

  • Customers earn bonus points or cashback when using tokens instead of fiat
  • Introduce a tiered reward system where higher token holdings unlock bigger benefits
  • Offer limited-time multiplier events where spending tokens earns double or triple rewards

3. Access to Exclusive Experiences

  • Invite-only events, workshops, or meetups for token holders
  • Access to behind-the-scenes content, members-only forums, or decision-making input
  • Premium memberships that unlock extra services or personalized offers

4. Limited Edition & Collectibles

  • Issue special edition NFTs or digital collectibles for customers who buy and hold tokens
  • Offer time-limited promotions where holding tokens gives access to unique products
  • Launch seasonal or anniversary rewards redeemable only with tokens

5. Gamification & Competitions

  • Create leaderboards where top token spenders win exclusive rewards
  • Implement challenges and achievements that unlock discounts or special recognition
  • Introduce raffles and sweepstakes for token holders with valuable prizes

6. Token-Only Products & Services

  • Offer exclusive items or services that can only be purchased with tokens
  • Provide access to custom or personalized products for token holders
  • Allow early access to new product lines before the general public

7. Earning Potential

  • Introduce staking opportunities, where customers earn passive rewards by holding tokens
  • Implement bonding curves to encourage early adoption
  • Allow customers to sell or trade tokens on an exchange, creating potential market value

8. Partnered Benefits

  • Enable token holders to use rewards at partner businesses, expanding value
  • Provide cross-brand collaborations, where holding tokens grants perks at partner companies
  • Launch travel, dining, or entertainment perks exclusive to token users

9. Charity & Social Good

  • Allow customers to donate tokens to charitable causes, with matching donations
  • Create social impact rewards, where token spending contributes to community initiatives
  • Offer eco-friendly incentives, such as carbon offsets for purchases made with tokens

10. Time-Sensitive Campaigns

  • Implement flash sales or limited-time bonuses for token purchases
  • Use expiring rewards that encourage quick redemption
  • Offer mystery rewards, where customers don't know what they'll receive until redemption

Financial Benefits & Staking Models

Enhance your loyalty program with financial incentives that turn your tokens into valuable assets customers want to hold.

Fixed-Term Staking (Locked Staking)

Customers lock their tokens for a set duration and receive higher rewards for longer commitment periods.

  • Tokens are locked for a predetermined period (30, 90, 180, or 365 days)
  • Higher rewards for longer staking periods
  • Early withdrawal penalties to encourage commitment
Example: Stake 1,000 tokens for 90 days → Get a 5% reward in extra tokens. Stake 5,000 tokens for 1 year → Earn 10% more tokens plus VIP benefits.
✅ Best for: Increasing token retention and rewarding long-term supporters

Flexible Staking (Soft Staking)

Customers can stake and unstake anytime but earn a lower reward rate than fixed-term staking.

  • No lock-up period, tokens can be withdrawn anytime
  • Lower reward rate compared to fixed-term staking
  • Rewards accumulate based on holding duration
Example: Keep 500 tokens in your wallet for 30 days → Earn a 2% cashback on all purchases. Hold 1,000 tokens for 60 days → Get priority access to new deals.
✅ Best for: Businesses that want to keep tokens in circulation while still offering incentives

Tier-Based Staking

Users earn better rewards based on the amount they stake, with higher stakes unlocking exclusive benefits.

  • Multiple tiers based on token holding amount
  • Each tier offers progressively better benefits
  • Encourages customers to acquire and hold more tokens
Example:
• Silver (500 tokens) → 5% discount on purchases
• Gold (2,000 tokens) → 10% discount + priority customer service
• Platinum (5,000 tokens) → 15% discount + free monthly product + VIP event invites
✅ Best for: Creating aspirational goals and encouraging token accumulation

Success Stories

Case Study: Retail Chain

A national retail chain launched their utility coin through Tokenstreet, raising $2.5M in working capital within the first month. Their token-based loyalty program increased customer retention by 35% and average order value by 28%.

By implementing a tier-based staking model, they created aspirational goals for customers, resulting in higher engagement and repeat purchases.

Case Study: Restaurant Group

A restaurant group created a utility token that customers could stake for priority reservations and chef's table experiences. They raised $1.2M in capital and saw a 42% increase in repeat visits from token holders.

Their flexible staking model allowed customers to earn rewards while maintaining liquidity, creating a vibrant token ecosystem.

Ready to Transform Your Loyalty Program?

Join businesses leveraging utility coins for fundraising, customer engagement, and growth. Our platform makes it easy to create, manage, and distribute your own tokens.

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